Green Swans: A blueprint for a sustainable global economy

The ongoing COVID crisis has laid bare the weaknesses in our existing socio-economic structures. And with calls to tackle the climate emergency intensifying, the need for an alternative approach is clear. How do we move forward in a way which addresses these challenges and create a more balanced and sustainable global economy? John Elkington, the “godfather of sustainability”, may just have the answer.

Green Swans are moments which can trigger profound market shifts that can be harnessed to “deliver exponential progress”, and John believes that this current crisis provides the world with just such an opportunity.

Join us for a conversation with John, in which we explore his compelling thesis for systemic change, as outlined in his latest book Green Swans: The Coming Boom in Regenerative Capitalism; and discuss the role of the private sector and its leaders in creating a new blueprint for the global economy.